The Proton Exora is a compact MPV vehicle produced by Malaysia car manufacturer Proton and launched on 15 April 2009. It is a new model from Proton based on a new chassis. The development of this MPV started from scratch and it is the first Malaysian-designed MPV. Fully undisguised photos of Proton Exora were leaked onto the internet on the 23rd of January 2009, ahead of the MPV's April 2009 launch date.
One year after the launching, on 15 July 2010 Proton came out with an improved version of Exora. It is known as Exora MC which stands for Minor Change. The interior get a dark grey treatment, a new set of twin 5 spoke 15 inches rims, and not forgetting a new set of body kit with just a minor RM1000 increase in OTR price. By this time the gaia blue and pyrite brown colour option discarded but a new plum red colour make its appearance.
Proton announced a contest called the Proton MPV Naming Contest to find a name for the MPV. The contest closed on 30 September 2008. This is the second time Proton held a naming contest for their new car after Proton Saga.
The result has been announced on 17 February 2009. The name Proton Exora was picked from the Name The Proton MPV competition grand prize winner Norsholihan bt Abdul Eanich among 251,763 entries. The winner was awarded with the first Proton Exora off the production line.
A controversial rule in this naming competition stated that an entry must not be taken from flora or fauna, but the winning entry Exora is inspired from the Ixora flower. Proton later clarified that the word Exora was only similar to Ixora but not a direct name of a flora or fauna so it was allowed.
Maybe due to its Lotus influence just like lotus Evora, Exora has been choosed as the MPV's name.
No comments:
Post a Comment